January 16, 2011
TRA Encourages Trademark Owners to Seize Opportunity
The Telecommunications Regulatory Authority (TRA) extended the registration in the (dotEmarat) Sunrise period for an additional six months to give Trademark owners greater opportunity to take advantage of the unique offer.
TRA is encouraging Trademarks owners to apply during the Sunrise period to benefit from a wide range of benefits including the ease of registration process and the competitive cost. Furthermore, the current stage witnesses less competition to obtain a (dotEmarat) domain name.
H.E. Mohamed Nasser Al Ghanim, TRA Director General commented on the extension saying: “We are committed to support Trademark owners while applying to acquire an Arabic domain name, therefore we decided to extend the Sunrise period. (dotEmarat) represents various commercial advantages that can enhance and strengthen the communication between businesses and their clients.”
“Ownership of (dotEmarat) domains will secure intellectual property rights related to the Trademark and opens vast opportunities for more businesses to take advantage of the Arabic names for their brands,” added Al Ghanim.
The Arabic top-level domain name (dotEmart) facilitates new opportunities for trademarks to communicate with a larger segment of Arabic users. It creates a communication bridge through which businesses can deliver their messages and offer their services for that particular segment. At the same time, Trademark intellectual property rights will be secured.
Acquiring an Arabic domain name during the Sunrise period will prevent any legal disputes that may arise at a later stage. Disputes that can run for long time, cost huge charges and harm the image of a trademark can be avoided easily by registering for a (dotEmarat) domain name.
The TRA has accredited many registrars to facilitate the registration process for their Arabic domain names. Companies keen to register for Arabic domain names can view a complete list of registrars by following the link (registrars.aeda.ae). Comprehensive information about the Arabic top-level domain name (dotEmarat) is available at: policy.aeda.ae